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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

McLaren P1 gets 903bhp

McLaren has revealed that their new supercar – the McLaren P1 – will deliver 903bhp and have emissions below 200g/km. The McLaren P1 will get 727bhp from its 3.8 litre V8 with an additional 176bhp coming from an electric motor for a combined power delivery of 903bhp, with the V8 contributing 531lb/ft of torque and the electric motor an instant 192lb/ft for a combined torque of 664lb/ft at 4000rpm. The boost from the electric motor is instantly available at the flick of a button on the steering wheel – McLaren call it Instant Power Assist System (IPAS) – which instantly throws more additional power to aid the McLaren’s V8 than a pair of Fiestas can manage.

BMW poised to add X4 to lineup in 2014

It was only natural. With the SUV craze decidedly downsizing, BMW appears set to add an X4--with a range-topping M version--as part of plans to expand its utility-vehicle lineup in 2014. Conceived along the lines of the highly successful X6, the X4 is a smaller and more agile four-seater.