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General Motors Europe announces new European Design Center

General Motors' global Design organization is a multi-national team with eleven design centers around the world. The offices are linked via virtual reality studios and projects are shared around the globe. The organization is led by Ed Welburn, GM's global vice president of design.

Hyundai move from Baboons to Kids to test quality

Hyundai let a troop of 4 & 5 year olds loose on an i30 to test quality Last year, Hyundai let a troop of 40 safari park baboons loose on an i30 to see if, left to their own devices, they could trash Hyundai’s very well bolted together (just ask Martin Winterkorn) i30. It was a clever way to demonstrate that the i30 doesn’t just look good, but is made of a bit more than recycled baked bean cans and Fairy liquid bottles. The i30 came through the baboon test with flying colours (even the company tasked with cleaning it up after the baboons commented on the story that they were impressed by how unscathed the i30 was), but Hyundai has now come up with a quality test that makes the baboon adventure look like a walk in the (safari) park.

GM's Ed Welburn walks Jay Leno through the Elmiraj concept's design [w/Video]

General Motors' vice president Global Design Ed Welburn stars in the latest of the 'Jay Leno's Garage' YouTube series, running the talk-show host through some of the new Cadillac Elmiraj concept's design features and what it means for the brand's future. We get a look at all the classic Cadillac design cues such as the vertical headlamps and tail lamps as well as the central hard crease that Welburn says is "important in every Cadillac". Leno and Welburn then move onto the Elmiraj's features, such as the large doors' integrated handles and the slimmer A-pillars before a more in-depth look at one of the concept's most striking features – the grille.