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Aston Martin V12 Vantage Roadster leaks ahead of official debut

The new Aston Martin V12 Vantage Roadster has leaked ahead of an official debut later this week. At the end of 2011 Aston Martin boss Ulrich Bez let slip that a Roadster version of the V12 Vantage was on the way, and the expectation was it would arrive at the Geneva Motor Show in March. But it didn’t.

P1 Supercar Club in administration

The P1 Supercar Club seems to have fallen by the wayside. [ad#ad-1] In a buoyant economy, with plenty of ‘Readies’ floating around, the Supercar Club Concept (where members pay an annual fee for the use of a fleet of Supercars for a fixed number of days a year) works well. Clubs in the UK have sprung up all over the place, inspired by the success of the P1 Supercar Club, co-founded by Damon Hill in 2000.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.