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New Chevy pickup gets luxury trim

General Motors plans a luxury trim level for its next-generation Chevrolet Silverado pickup, its answer to the leather-swathed top offerings of its rivals. GM will name the model the High Country, according to dealers briefed on the plans during a national Chevy dealer meeting this month in Las Vegas. It's a response to the proliferation of high-end pickup models, such as Ford's F-150 King Ranch and Limited and Ram's Laramie Longhorn, which have sticker prices that can top $50,000.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Hyundai offers crate V6s and fours at SEMA

Crate engines are usually high-output, high-displacement, domestic motors from Ford, GM and Chrysler. Hyundai said no mas yesterday at SEMA, introducing its plan to offer the Lambda 3.8-liter V6 and Theta 2.0-liter turbocharged four-cylinder as crate engines for sale. The program begins next month.