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Call For Widespread Use of Anti-Crash Car Tech

THE insurance industry’s research centre, Thatcham Research, has said that thousands of lives could be saved if there were Government incentives for drivers buying cars with anti-crash technology. According to the organisation, initial UK market data shows cars equipped with autonomous emergency braking (AEB) have 18% fewer third-party injury claims. Thatcham's chief executive Peter Shaw has called for support for his company's Stop the Crash campaign, which plans to ask the Treasury to introduce and fund a £500 incentive for those choosing to buy new cars with AEB fitted.

New Jaguar XE gets a Stella McCartney makeover for Paris Fashion week

Stella McCartney with the Superhero Jaguar XE Jaguar’s big hope for breaking in to the compact premium sector – the Jaguar XE – and taking on the might of the German premium brands will debut in public at next month’s Paris Motor Show. But actually, it’ll get a bit of an airing before that. As part of Jaguar’s #FeelXE publicity campaign, they’ve enlisted the help of fashion designer Stella McCartney to get the new XE out and about in Paris before the Motor Show debut.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.