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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

New Volvo V40: The Pedestrian saver +video

Volvo V40 Pedestrian Airbag Apart from great looks and lots of promise the new Volvo V40 offers lots of safety features, including a pedestrian air bag. Of all the mainstream cars we’ve revealed in the last few weeks as the hullabaloo of Geneva ensued, the new Volvo V40 has garnered more readers than any other, which surely augers well for the new V40′s prospects. It’s not just that Volvo seem to have got the whole looks thing right, but they’ve also managed to create a car in the new V40 that just has instant appeal.

Hyundai Genesis gets Detroit 2014 debut

Cars we don’t get in the UK 101 would have to include the Hyundai Genesis American-market saloon in its syllabus. It’s an upmarket barge of a car that we actually wouldn’t mind gracing our roads over here in Blighty – and, interestingly, the new car is destined for these shores. Think of it as a cut-price Jaguar XF or BMW 5 Series over in the States, offering loads of comfort, a decent turn of performance and plenty of neat safety features.