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Seat celebrates 60 years of production

SPANISH car maker Seat has this week celebrated its 60th anniversary, releasing pictures dating back to its very first model, the 1400. Six decades have now passed since the first 1400 rolled off the production line, when the brand new company was inundated with 10,000 orders following the end of petrol rationing in Spain. With so much production demand Seat was able to drop the initial price of 121,875 to a more reasonable 117,000 pesetas, or what would have been about £590 at the time.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Mercedes CLA starts to roll off production line in Hungary

The Mercedes CLA – the baby Mercedes CLS based on the new A Class – has started to roll off the production line at Kecskemét in Hungary. But that’s probably unfair; based as it is on the new A-Class, the CLA is a very good car under the skin, even if its big USP is the dramatic styling. Now, just over a week after the CLA got its first public reveal (if you don’t count the Mercedes Concept Style Coupe on which its based), the first production car has rolled off the line at the Mercedes plant in Kecskemét, Hungary.