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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Local Motors 'Design Our Car' competition opens

Local Motors has opened its first-ever ‘Design Our Car' competition, which encourages collaboration within the manufacturing community. The open-source automaker is providing two of its Rally Fighter cars, one of which will be built at the company's micro-factory in Arizona while the other will be built live in the Emerging Technology Center at September's International Manufacturing Technology Show (IMTS) in Chicago. Ideas from the design and engineering community are being sought to help design and select a skin for the Rally Fighter that will be built by the Local Motors team this spring.

Mitsubishi ASX at Geneva

The new Mitsubishi ASX Crossover will launch at the Geneva Motor Show Another new Mitsubishi 4×4, I hear you say? Well, yes and no. We told you recently about the Mitsubishi RVR, Mitsubishi’s new offering in the small Crossover/SUV sector – think Ford Kuga or VW Tiguan or Hyundai ix35.