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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

BMW M3 Concept

By Tim Pollard Motor Shows 08 March 2007 02:03 BMW M3 Concept: the lowdown It's been scooped, spied and speculated about for months - but earlier today the covers finally slid off the new BMW M3... or the concept, at least. Yes, we'll have to wait a bit longer for the final production version, but these photos suggest that the M3 concept will go the same way as its bigger brother, the M5.

Renault Twizy gets the Formula One treatment

Renault has applied the state-of-the-art kinetic energy recovery system (KERS) used in its Formula One drivelines to the pint-sized Twizy electric car. The result? A new zero-emission concept whose claimed 0-62-mph acceleration time matches that of the French carmaker's fastest production car, the RenaultSport Megane 265, at 6.0 seconds.