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Ferrari 4×4 Hybrid system on the drawing board

One of the drawings Ferrari has submitted to the European Patent Office for a 4x4 Hybrid System [ad#ad-1] Actually, the headline is quite literal. It would appear that Ferrari is working on four wheel drive hybrid propulsion systems after plans submitted to the European Patent Office were uncovered by Autocar. It’s been known for some time that Ferrari has been working on Hybrid and 4WD systems, but these drawings show that Ferrari is in fact looking at a simpler system designed more to aid handling than to benefit the environment.

BMW to offer rear-wheel drive X3 SUV

Most BMW X3s spend a negligible amount of time off road - apart from crunching across Middle England's gravel driveways - so BMW has seen fit to release a version that ditches the all-paw capacity and reverts to classic rear-wheel drive. While it's still going to be some way from a classic rear-drive Ultimate Driving Machine, the X3 sDrive18d is the cheapest and most economical way into X3 ownership. You'll be able to get your hands on one from £28,580 when it arrives in the UK in the autumn of 2012.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.