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BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

Fiat 500 Colour Therapy added to UK 500 range

Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more sales for the very likeable 500. Which is why the UK is getting the Fiat 500 Colour Therapy, a new model range that sits in the 500 line-up between the Pop and Lounge trim levels and comes in five retro-inspired colours - New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.

McLaren confirms limited run of 12C GT Can-Am racers

It's been a busy weekend for McLaren: not only did Lewis win the 2012 US grand prix, but the car-making division confirmed it would build the most powerful MP4-12C yet – the new 12C GT Can-Am Edition. It's the track-focused 12C racer and Woking has sanctioned a limited run 'of no more than 30 examples.' McLaren MP4-12C Can-Am: the background It's a maxxed-up version of the MP4-12C road car, which has so impressed us since launch. Here the 3.8-litre V8 bi-turbo is derestricted and boasts a maximum power output of 621bhp.