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Audi nanuk off-road supercar concept for Frankfurt Motor Show 2013

Audi has revealed a surprise new concept on the eve of the 2013 Frankfurt Motor Show – the Audi nanuk quattro concept, a 544hp V10 TDI-engined crossover supercar. The Audi nanuk quattro concept SUV supercar is a design collaboration with famous Italian styling house Giugiaro and, says Audi, has been created to combine ‘the dynamics of a high-performance sports car with Audi’s quattro expertise on the road, on the race track and also off-road’. Click on the image above to read more about the leftfield Audi nanuk quattro concept supercar surprise…

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

GM claims 23-mpg average in E-ROD 1955 Chevrolet Bel Air

First introduced in 2009, the GM Performance Parts (GMPP) E-ROD program was born with the mission of creating fuel-efficient, emissions-compliant engine packages for hot-rodders. Now the program is back in the news as GMPP claims that an E-ROD-powered 1955 Bel Air returned 23 mpg on a trip from Michigan to Florida while producing emissions comparable to those of a new Camaro SS. All of that green doesn't come inexpensive--or easy.