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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Audi A3 Clubsport Quattro concept (2014) first official pictures

By Damion Smy First Official Pictures 15 May 2014 17:08 Audi has fired another salvo in the German power war with this: the 518bhp Audi A3 Clubsport Quattro concept. To be shown at the annual Worthersee show (which starts in Austria this week) the concept uses the 2.5-litre five-cylinder from the Audi TT RS and RS Q3 SUV. Officially, to show the A3’s ‘sportiness’, but it points to an RS3 saloon (we've already spied the hatch testing) as well as the next TT RS, which sits on the same platform.

Toyota Prius – Next Generation arrives

Next Generation Toyota Prius - More Economical and More Powerful So Toyota has been very keen to build up the next generation of the Prius. They’ve used ‘leaks’ and produced viral campaigns. There was even a little blue man Toyota Prius video a few weeks ago to stir up some interest.