Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

General Motors adds center-mounted airbag to its large crossovers

General Motors will equip the 2013 models of its large crossovers--the Chevrolet Traverse, the Buick Enclave and the GMC Acadia--with a center-mounted airbag that protects front-seat passengers in side impacts. The airbag, developed by GM and safety-system supplier Takata, is mounted on the inboard side of the driver's-seat backrest. GM says the airbag helps restrain and protect the driver in the event of a crash on the passenger side of the vehicle when the front passenger seat is empty.

European car sales crash

Renault saw its sales fall 23.7 per cent in February Car sales across Europe have fallen nearly 10 per cent in the economic gloom, with Renault, Peugeot Citroen, Fiat and Opel the big losers. There’s been a big decline in new car sales across Europe in February, with monthly sales down almost ten per cent compared to 2011, and it’s the mainstream car makers who are suffering the most. Sales for Renault are down by a massive 23.7 per cent to 86,402, Peugeot Citroen did almost as badly with a drop of 16.5 per cent to 118,381 and Fiat suffered the same percentage drop with sales of 66,249 (Alfa Romeo sales actually fell by 28.5 per cent).