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Stealth Approach For Latest Range Rover Sport

LAND ROVER has unveiled a new addition to its Range Rover Sport line-up. The firm has added a ‘Stealth Pack’ option for buyers of the HSE Dynamic and Autobiography Dynamic variants. Making its debut at the forthcoming Goodwood Festival of Speed, the Range Rover Sport Stealth Pack features a satin black front grille and grille surround, fog lamp bezels, bonnet and bumper vents, upper mirror caps and tailgate finisher.

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory It’s a nice idea to build a limited edition car – the Lotus Exige LF1 – to celebrate very one of the 81 victories Lotus has enjoyed in F1, but it does make you wonder if Lotus has done it because they’re never likely to win again (and if they do, do they produce another LF1?). Still, Lotus has pulled out the icon JPS livery for the Lotus Exige S (from the days cigarettes could be advertised) to give the LF1 a pretty paint job of black and gold (with added red bits) including a black and gold Lotus badge up front and a contrast stitched interior with F1 logos on the seats. Also interesting is that each car will receive a plaque commemorating each individual victory, from the 1960 win at Monaco with Stirling Moss behind the wheel to the last in Australia in 2013 with Kimi Raikkonen.

BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.