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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Jaguar C-X16 ‘production concept’ car revealed ahead of Frankfurt

Jaguar C-X16 - the new Jaguar XE We’ve been running stories on Jaguar’s spiritual successor to the E-Type – the Jaguar XE – for what seems like an eternity. Now, finally, the reality starts to catch up with the expectation  with the release of a single sketch of the  Jaguar C-X16 ‘production concept’ car. The C-X16 Production Car is, according to Jaguar, a first look at the production concept which will make its global debut at the Frankfurt Motor Show.

The new Jaguar XJ – its creators' guided tour

By Tim Pollard First Official Pictures 09 July 2009 20:30 Mike O’Driscoll, Jaguar managing director ‘We are remaking Jaguar. It started a few years ago with the XK and the XF has become the cornerstone of rebuilding Jaguar. Our next step is this new XJ – it’ll help us transform Jaguar into a sporting company.