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Subaru WRX STI price cut & new power upgrade option

Subaru UK has slashed the price of the base WRX STI by £6k and added a new power upgrade option. The supercar saloon for the Playstation generation that is the Subaru WRX STI has just become a great deal more affordable as Subaru UK slash an incredible £6,000 off the list price, with the WRX STI now available from just £26,995. The WRX STI is already a stunning performer with its 2.5 litre four-pot delivering 287bhp and 300lb/ft of torque and able to get to 62mph in just 5.2 seconds, but if that isn’t enough Subaru has now launched a new power upgrade option.

Teen-created PSAs combat distracted driving

Two widely held assumptions about 21st-century American teenagers is that they're too busy with their smartphones to have any interest in cars and that any who manage to find their way behind the wheel are too distracted to drive safely anyway. These generalizations are broad, unfair and perhaps even counterproductive -- yet they're reinforced every time distracted driving leads to a preventable tragedy. That's why we were glad to see young drivers take action by creating a series of anti-distracted-driving public safety announcements for the Teens Drive Smart Video Contest.

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.