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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

McLaren P1 continues development before Geneva auto show

As enthusiasts, we can't get enough of supercars. We really can't get enough. From spy photos to development mules, auto-show reveals to inevitable GT3 versions, we love this stuff.

Skoda Fabia (2015) unveiled: first pictures of Czech supermini

By Tim Pollard First Official Pictures 19 August 2014 08:00 Czech HQ has issued this pair of pictures of the new 2015 Skoda Fabia. They reveal a conservatively styled supermini in the vein of a shrunken Octavia with a dash more sophistication than today’s workaday hatch. The new, third-generation Fabia sticks with the crisp, defined surfacing that has come to represent Skoda’s ascetic formality.