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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Volvo V40 (2012) breaks Euro NCAP safety record

A new Volvo scoring a five-star result in Euro NCAP's crash tests might not seem a huge surprise, but the new V40 hatchback has raised the bar even higher by setting a new record safety score for in the assessment. The V40 scored 98% for adult protection, with particular praise given to its strong main structure, driver assistance systems, and attention to pedestrian safety, thanks to an innovative bonnet airbag. It's an impressive result for such a compact car.

BMW X6 ActiveHybrid & BMW 7 Series ActiveHybrid at Frankfurt

Production versions of the BMW 7 Series & X6 ActiveHybrid will show at Frankfurt The Concepts for the ActiveHybrids were originally shown in 2008, and the production models are expected to be pretty much the same. They are in effect ‘Mild’ Hybrids, using a 20hp electric motor – with an additional 155lb/ft of torque – to add efficiency to the 4.4 litre twin-turbo V8. The electric motor will be fitted in the transmission housing and replaces stuff like the alternator and starter.