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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Pontiac Sport Truck

By Liz Turner Motor Shows 20 March 2008 11:10 Pontiac is going to have a tough time trying to stop its 2010 Sport Truck being called the El Camino. From the B-pillar forward its Pontiac G8, but on the back there’s a 6ft pick-up bed and the suspension has been beefed up to the take the expected loads and tows. Under the bonnet is the same 6.0-litre V8 used in the G8 GT, delivering 361bhp and 385lb ft, but Active Fuel Management and a six-box auto ‘box should keep the as-yet unstated fuel economy affordable.

New Alfa Romeo MiTo & Giulietta Quadrifoglio Verde price & spec – costs from £20,210 & £28,120

The new Alfa Romeo Giulietta Quadrifoglio Verde (pictured) costs from £28,120 Alfa Romeo doesn’t have a huge amount to play with at the moment with its range in flux and plans to boost sales with new models. But although range-topping cars are not big sellers, they are good to shine a performance glow on the brand, which is why the Alfa Giulietta Quadrifoglio Verde and MiTo Quadrifoglio Verde (that’s the MiTo and Giulietta Cloverleaf to you an me) arrived at the Geneva Motor Show in March. Now both are about to go on sale in the UK, so we get prices and specs.