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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Skoda Superb Estate – UK details

The Skoda Superb Estate We got the launch of the Skoda Superb Estate at the Frankfurt Motor Show back in September, a month or so after Skoda did the usual tease with the Superb Estate. As we said at the time, it makes you wonder why people buy more expensive ‘Prestige’ estates when the Superb offers so much. I guess it’s just badge-snobbery.

Lexus LFA Roadster makes an appearence in Tokyo (video)

Lexus LFA Roadster The long-rumoured Lexus LFA Roadster has made a surprise appearance at the D1GP Kick Off Drift event in Tokyo. The plan for Toyota to chop the top of the LFA to create a Lexus LFA Roadster has been running round the rumour mill for a while, but Toyota has yet to confirm it. That said, we reported back in October that Toyota were planning a launch of the Lexus LFA Roadster in 2014, and unlike the LFA Roadster – which was limited to 500 cars worldwide – Lexus were going to build as many LFA Roadsters as the market could swallow.