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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Seat Ibiza Cupra and Ecomotive (2008): first photos
Fri, 29 Aug 2008By Tim Pollard First Official Pictures 29 August 2008 15:45 Seat has unveiled the hot hatch and green eco warrior of the Ibiza range. The sinner is the Ibiza Cupra, the saint the Ibiza Ecomotive – and they arrive less than six months since the range was launched.Seat Ibiza Cupra: the lowdownThe Ibiza Cupra has a 176bhp 1.4 TSI twin-compressor engine; it's the same turbo- and supercharged engine as in our long-term test VW Golf, mated to the VW Group's seven-speed DSG twin-clutch 'box operated through steering wheel paddles. No performance claims yet, but that power output should put it on a par with the Mini Cooper S.
Buy a Nissan Versa Note through Amazon (sort of)
Thu, 26 Sep 2013Amazon.com founder Jeff Bezos seems as if he'll try anything in the name of improving customer experience. Having convinced investors that razor-thin profits are acceptable for the foreseeable future, it seems like nearly everything Amazon does comes off as a loss-leader, designed to rope shoppers into Amazon's ever-expanding ecosystem. It's a constant topic of debate and discussion for tech pundits, but it hasn't been anything but ancillary to car shopping.