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Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Design Contest: LA Design Challenge 2008

The entrants for the fifth annual Design Challenge, part of the Design Los Angeles automobile designers' conference, have now been announced. Nine Southern California automotive design studios - including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen - have been pitted against one another and asked to develop a concept which best answers a brief entitled 'Motorsports in 2025'. "Automotive designers have always been fascinated with motorsports and this year's Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

New Porsche 911 Turbo gets a bigger engine and cranks out 500 hp

There are plenty of good reasons to go to the Frankfurt motor show in September, but this seals the deal--Porsche will use the show for the rollout of the new 911 Turbo in coupe and convertible versions. Porsche on Friday gave us photos and details on the newest 911. Here are the high points: -- New 3.8-liter flat-six engine rated at 500 hp.