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Renault Eolab Concept

Renault has bucked the trend of rather uninspiring Paris Motor Show previews with the Eolab. This B-segment-sized car that has been designed to a brief that states it must return fuel economy of 2l/100km (118mpg US/141mpg UK), and that all of its major technical innovations must be production-feasible by the year 2020. The Eolab is actually two cars – the Eolab prototype, which the engineering team has signed off as capable of 1l/100km (235mpg US/282mpg UK), and the Eolab Concept, which was overseen by the design team.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Hoon Small! Fiat 500 Abarth to start at $22,000

Fiat's U.S. arm is hoping that the Abarth-tuned antisocial edition of its diminutive 500 will inject some heat into the model's disappointing sales figures. Pricing it starting at $22,000, not including destination charges, should make the heated, tiny Italian more compelling to hot-hatch enthusiasts.