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Fire sale continues: Ford cuts stake in Mazda

By Tim Pollard Motor Industry 18 November 2008 16:09 Yesterday GM sold its stake in Suzuki; today Ford announced plans to slash its shareholding in Mazda. Previously the Blue Oval held a third of Mazda’s stock, but it has cut that to just 13%. Ford admitted the sale was purely to boost its balance sheet, as the Big Three continue to struggle with cashflow.

Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

Honda FCEV hydrogen Concept teased for Los Angeles Auto Show

Honda FCEV hydrogen Concept teased for Los Angeles Auto Show Car makers are all starting to vie for a piece of the hydrogen-powered market for road cars that is starting to develop, and Honda is now joining the fray with the Honda FCEV Concept. The Toyota FCV has already been revealed as debuting at the Tokyo Motor Show and now Honda are in on the act with their own FCEV heading for a debut at Los Angeles later this month. Honda say the FCEV Concept previews a 2015 production model for the US and Japan – and other markets later – and comes more than a decade after Honda first started leasing hydrogen fuel cell cars to a handful of fleet users.