Bombardier/evinrude/johnson Relay on 2040-parts.com

BMW and Merc to join forces

By Georg Kacher Motor Industry 08 February 2008 13:03 CAR Online today reveals the extent to which BMW and Mercedes are plotting to cooperate on future models. In a wide-ranging plan, the two German premium marques could join forces to take on the might of Audi, with its backing and economies of scale of the whole Volkswagen group and, increasingly, Porsche. BMW chairman Norbert Reithofer and his counterpart at Daimler, Dieter Zetsche, are coming to the conclusion that the two brands – for so long, fierce rivals – should work together rather than fight against each other.

Porsche Macan to get a bolder look before launch

The Porsche Macan – the baby Cayenne – is to get a new, bold look before it launches in 2014, to make it better able to compete against the Range Rover Evoque. The Porsche Macan, Porsche’s baby Cayenne based on the underpinnings of the Audi Q5, is a big deal for Porsche. Having discovered that an SUV could revive their fortunes after they launched the Cayenne a decade ago, the smaller, lower-priced Macan should give both Porsche’s sales and profits a big boost.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.