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5 by Peugeot concept

French automaker Peugeot is poised to showcase yet another concept car at the Geneva motor show next month. Called the '5 by Peugeot' this second show car will be displayed alongside the SR1 concept previously announced. Both are expected to showcase the company's zeal for creating design led products.

Toyota Makes Engineering Child’s Play

JAPANESE car maker Toyota is putting the fun into engineering, with its unusual Cammatte. Its role is to help inspire the drivers of the future and show them how car design and engineering can be rewarding and fun. Making a return to the International Tokyo Toy Show for the third year running, a new Sport version of the Cammatte is on display in the Toyota Design Lab.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.