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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

2011 Ford F-150 powertrain lineup overhauled

WITH VIDEO -- A V6 in America's best-selling pickup? Ford enthusiasts know there has been a six-cylinder engine available in F-Series pickups most years since the truck's debut in 1948. But never has so much combustion efficiency been seen in any of them until now.

Interactive Audi Cam smoothes car repairs

Audi Cam system – now rolled out across Audi’s UK dealer network – smoothes repair flow decisions for customers. Last year Audi introduced Direct Reception technology across its dealer network, allowing customers to see and speak to the mechanics (sorry, technicians) as they work on a car. It’s a good way to pass the time if you have the time in the first place to sit in a dealer’s reception whilst your car is worked on, but it always seemed more a gimmick than anything else; a bit like the ‘Celebrity Chef Kitchen Table’ fad.