Born To Rock Forced To Work (bumper Sticker) on 2040-parts.com

2012 Jeep Wrangler Freedom edition debuts

Freedom isn't free; it costs exactly $29,065 for two doors and $31,570 for four doors. That's the cost for the 2012 Jeep Wrangler Freedom edition, which is available in red, white and—you guessed it—blue. It also has military-inspired decals on the hood and rear fenders.

Petersen museum executive director to retire

The executive director of the Petersen Automotive Museum is retiring after a 12-year-run at the helm of one of the nation's preeminent car collections. Richard Messer is stepping down to concentrate on other business interests. He will be replaced by Buddy Pepp on June 15.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.