Bosch 15906 Oxygen Sensor, Front on 2040-parts.com

Rinspeed BamBoo concept (2011) at 2011 Geneva motor show

There’s no doubt the folk at Rinspeed like to think outside the box when it comes to concept cars – and the new BamBoo will evoke plenty of admiration when it makes its debut at the Geneva motor show in March 2011. Not for Swiss car visionary Frank Rinderknecht it isn't. He says every name has a meaning and in this case it's because many of the interior features are made from actual bamboo fibres.

Fiat 500 by Diesel – now it’s the convertible 500C by Diesel

The Fiat 500C by Diesel Fiat has been trying hard to churn out as many limited edition versions of the 500 as MINI have managed on their own re-created motoring icon. That’s probably an impossible target (we reckoned that MINI managed a new model a month last year) but that’s not going to stop Fiat having a good old bash at milking the ‘Limited Edition’ market. One of the earliest limited edition specials from the Fiat 500 was the ‘Style’ makeover from designers Diesel.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.