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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Ford agrees to sell Aston Martin

Ford Motor Company announced this week it has entered into a definitive agreement to sell Aston Martin, its prestigious UK sports car business. The new owner of Aston Martin is a consortium comprised of: David Richards, founder and chairman of Prodrive, a world-leading motorsport and automotive technology company; John Sinders, an avid Aston Martin collector and a backer of Aston Martin Racing; and Investment Dar and Adeem Investment Co, international investment companies headquartered in Kuwait. The sale is expected to close during the second quarter and the transaction values Aston Martin at GBP 479 million ($925 million). As part of the transaction, Ford will retain a GBP 40 million ($77 million) investment in Aston Martin.

Vettel takes pole in Brazilian Grand Prix at rain-soaked Interlagos

Vettel takes pole in Brazilian Grand Prix at rain-soaked Interlagos The weather may have been horrible – with rain lashing the Interlagos track – and Sebastian Vettel may already have taken the F1 driver’s title for 2013, but the weather and the already won title made no difference. Sebastian Vettel has taken pole position for Red Bull at the Brazilian Grand Prix. The heavy rain at Interlagos managed to delay Q3, but Vettel was as impressive as he has been for the rest of the season to continue the run of Red Bull poles, followed by Nico Rosberg in the Mercedes in second and Fernando Alonso took third place, his equal best starting place this season.