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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW 135is coupe and 135is convertible available for order

BMW announced that it will expand its 1-series lineup with the addition of the 2013 BMW 135is coupe and 135is convertible. The enthusiast-oriented 135is models will be powered by BMW's TwinPower 3.0-liter I6 engine that will produce 320 hp and 317 lb-ft of torque after factory tuning. That's a 20-hp and 17-lb-ft increase over the 2012 135i, but BMW claims that the vehicles will maintain both the fuel-economy and emissions ratings of the 135i.

Concept Car of the Week: Oldsmobile Aerotech (1987)

In late 1984, Oldsmobile management had so much confidence in the potential of its new inline four-cylinder engine Quad 4, that a small team was assigned to the creation of the Aerotech, a research vehicle designed to demonstrate the engine's performance by setting a new world speed record. Ed Welburn, then assistant chief designer, was mostly working on the 1988 Cutlass Supreme but his passion for race cars made him the ideal candidate to be handed the assignment by Oldsmobile 2 studio's chief David North. Inspired by Le Mans racers such as the Porsche 917LH and Jim Hall's Chaparrals, he designed a long, flowing car that immediately seduced design director Chuck Jordan and GM management.