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Hamilton targets winning streak

LEWIS HAMILTON knows he needs another run of four successive victories if he is to overhaul team-mate Nico Rosberg in the race for this year's Formula One world title. It is a feat Hamilton managed earlier this campaign after Mercedes rival Rosberg won the season-opening grand prix in Australia where the Briton retired. Hamilton then triumphed in Malaysia, Bahrain, China and Spain, clawing back the 25-point deficit, with Rosberg forced to settle for the runner-up spot on each occasion.

New carmaker Eterniti to debut its first car at Frankfurt auto show

It's not every day that a new car company jumps into the fray, and it's even rarer that the first model it builds is a super SUV. Enter Eterniti Motors, a startup luxury brand based in London. The company says it satisfies a demand for personalized luxury from wealthy car buyers, “particularly in major cities and global wealth centers.” Apparently Rolls-Royce, Bugatti, Bentley and Spyker just aren't filling that void.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.