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2010 Interior Motives Design Awards

The eighth annual Interior Motives Design Awards has opened for registration. Themed ‘Driving the Interior Revolution', this year's contest – hosted by our quarterly interior design publication Interior Motives – challenges design students around the world to come up with innovative designs that offer new solutions to the problems and opportunities facing vehicle designers in the 21st century. Students are tasked with creating a design that fulfills one of the following four briefs, which this year have been set by Volkswagen and Peugeot: Pay as you go (set by Volkswagen) Design a pay-as-you-go vehicle.

Ford once planned to race fiberglass-bodied Mustang touring cars

Tucked away on page nine of the May 9, 1964 issue of Competition Press and Autoweek is an intriguing little story: “FIA Rejects Ford Bid for Homolgation [sic].” At the time, the Mustang had just made its world debut, but Ford was already scheming to fold the car into its “Total Performance” campaign. The automaker apparently proposed to do so with a fleet of crazy fiberglass-bodied touring cars. According to Competition Press, Ford tried to get the new Mustang classified as a touring car for international racing.

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.