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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Jaguar shuffles executives as it goes for growth (2013)

Jaguar-Land Rover has a new engineering boss and product delivery enforcer, as it gears up for an unprecedented new model push. Announced today and effective from 1 August 2013, Dr Wolfgang Ziebart becomes group engineering director, replacing Bob Joyce who moves into the new role of product creation and delivery director. Ziebart worked in R&D at BMW for 23 years, before moving onto key suppliers Continental and semi-conductor maker Infineon.

Fiat 500 Gucci & 500C Gucci heading to the U.S.

Fiat 500byGucci - and Natasha Poly Did the U.S know what it was letting itself in for when it started to buy the Fiat 500? Well, it’s going to find out soon enough with Fiat launching both the tin top 500byGucci and the convertible 500c Gucci in the States in December. Just like MINI, the Fiat 5090 is a style statement, rather than just mere transport.