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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Best of France and Italy car show shines

You could say the most impressive thing about the annual Best of France and Italy car show was that so many of these things made it all the way to Woodley Park under their own power. But they all did. Indeed, one of the coolest things about this show is the drive there -- you'll pass Alfettas, X-19s, Renault Dauphines, Citro

AC Schnitzer upgrades the Mini Cooper coupe

The Mini Cooper coupe is still fresh--it hasn't been out for more than a year. Now, German tuner AC Schnitzer has taken it into the shop for some upgrades. The company is working on performance upgrades for both the diesel- and gasoline-powered cars, starting with a front limited-slip differential.