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Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
Mercedes launches Attention Assist
Wed, 13 Aug 2008By Ben Whitworth Motor Industry 13 August 2008 13:28 Mercedes-Benz researchers call it the ‘one-second nap’ – that instant when fatigue overcomes you at the wheel on a long trip and you wake up in hospital. To counter dozing off while driving, which Mercedes claims accounts for a quarter of all major motorway accidents, its engineers have developed an innovative driver support system called Attention Assist. As well as registering linear and lateral acceleration, indicator and pedal operation and vehicle speed, the system also monitors steering response - the most important indicator of fatigue according to Mercedes, is tired drivers have difficulty in keeping their vehicle precisely on track.
Renault Zoe EV: Price from £18k plus £70 a month battery lease
Thu, 21 Mar 2013Price and specifications revealed for the Renault Zoe EV which will start at £18k for the Zoe Expression plus an extra £70 a month for battery lease. The Nissan LEAF may be the best-selling electric car in the world, but it’s still an insignificant speck on the car sales landscape. But Nissan hope sales of electric cars will get a boost with the more ‘affordable’ Renault Zoe EV.