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Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

Ford completes $14 million overhaul at its German design studio

Ford has opened a $14.5 million expansion of its design studios at Merkenich-Cologne in Germany. Global design work for Ford's subcompact and compact vehicles, including the Fiesta and the Focus, is done at the center, which is close to the automaker's Cologne factory where the Fiesta is built. The expansion is the largest since the studios were constructed in 1968 and increases the size by about 32,300 square feet to about 172,000 square feet.

CCS Ford Model T project

This past semester, eleven junior-level College for Creative Studies (CCS) Transportation Design students were asked to reinterpret an automotive icon: the Ford Model T. Over the course of the 16-week semester the students created 11 different concepts for a Model T for the future without forgetting the underlying principle - creating an icon that would have equal significance and social impact like the 100 year old original.   On April 30 each of the students presented their research, sketches, renderings and one- quarter scale models judged by Peter Horbury, Ford Executive Director of Design, The Americas and Pat Schiavone, Ford's Design Director for North America Trucks and CUVs. The winning concept, which the judges thought best embodied the spirit, innovation and sociological impact equal to that of the original Model T, was created by Dong Tran, of Cicero, New York.