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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Goodwood Revival 2011

The middle week of September was a crowded one for the CDN team with coverage of the Frankfurt motor show but we still found time to get our period tweeds out and head down to Sussex to cover the Revival weekend. This historic motor racing festival runs over three days, with Friday set aside for qualifying and practice, and races on Saturday and Sunday, with aggregated times to decide the final winner. Special themes this year included 50 years of the E-Type and this years' Fordwater Trophy grid was composed exclusively of this classic front-engined GT, including Lightweight and Low Drag versions that took on the Ferraris and Cobras of the period.

2012 Mercedes S Class to spawn a convertible

The n2012 Mercedes S Class will lose its top It’s probably a sign of increasing decrepitude as it seems only five minutes since Mercedes launched the current S Class, but already we’re talking about the 2012 Mercedes S Class – and it’s only a year away. As has always been the case with a new S-Class we can look forward to a raft of new innovations when the new S Class launches late next year; clever stuff that will eventually filter down to the cars of lesser mortals as the technology matures and the cost falls. And that clever stuff will be packaged up in a big saloon car – the normal S-Class – an even bigger car – the LWB S-Class – and a huge two door coupe – the Mercedes CL, which is expected to be renamed the S-Class Coupe when the new S-Class launches.