Brake Dust Shield Rear Dorman 924-221 on 2040-parts.com

Toyota Prius with added noise: The Prius Vehicle Proximity Notification

Prius Vehicle Proximity Notification We’d much rather see a hybrid car than an electric one, but with plug-in hybrids starting to proliferate more car makers are having to address the issue of silent running endangering blind – and distracted - pedestrians. Step forward the Toyota Prius Vehicle Proximity Notification System. The US Senate signed off the Pedestrian Safety Enhancement Act at the end of 2010, which requires the makers of cars with the ability to run silently to make them run noisily instead, completely negating about the only benefit there is for electric cars.

Hyundai reveals Zombie apocalypse Veloster at Comic-Con

Hyundai is continuing its collaboration with “The Walking Dead” TV show at Comic-Con this year in San Diego. The company revealed a second Zombie-proof vehicle, and this time it’s a Veloster. The orange hatchback was outfitted by Galpin Auto Sports in California as well as media company Future US.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.