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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Winner, Winner Car-Guy Dinner! Celebrity chef Fieri gets wild Garage Mahal to keep toys, friends rockin'

In the vernacular of rock-and-roll TV chef Guy Fieri, his new car crib is way off the hook. Built for Fieri as a DIY Network television showpiece, the two-car-plus garage space is like the owner himself--flashy, flamboyant and full-on car-guy comfortable. Back in the spring, AutoWeek spent time with Fieri and watched as he doted on and drooled over his cars.

New MINI price from £13,750 – on sale this weekend

The new 2014 MINI Hatch (pictured) goes on sale this weekend We had the reveal of the all new MINI at the end of last year at the Los Angeles and Tokyo Motor Shows, and the new MINI One turned up on MINI’s stand at the Geneva Motor Show this week. And now it’s going on sale in the UK. Sitting on BMW’s new UKL1 platform, the new MINI may be more BMW under the skin than before but, despite growing in size, it’s still very much a MINI.