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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Bugatti Galibier - it’s the new Royale (2010): the first official photo

By Tim Pollard (two artist's impressions of blue car by R.Varicak/MotorForecast) First Official Pictures 15 July 2009 16:56 These are the first official glimpses of the new Bugatti Royale – the legendary limousine reinvented for the 21st century. Bugatti is readying the new Royale to celebrate the company’s centenary this autumn, where it will be shown to prospective customers on the eve of the 2009 Frankfurt motor show. We’ll be the first to admit that the original teaser photo, scanned from a VIP invite by an eagle-eyed CAR reader, doesn’t reveal too much of the new Bugatti Royale – but today a second image popped up on Pistonheads which we've reproduced here, revealing more of the Rapide.

In pictures: backstage at the 72nd Goodwood Members’ Meeting

It was Glorious Goodwood on the last weekend of March, for Lord March’s latest classic motorsport event – the 72nd Goodwood Members’ Meeting. It’s one of only two race weekends to be held at the circuit since it reopened in the late 1990s: Lord March wants it to complement the world-famous September Goodwood Revival and become known as a classic in its own right. The difference here is that, as its name suggests, it’s a members-only event: only Goodwood Road Racing Club (GRRC) members can buy tickets.