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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

BMW and Local Motors join forces for latest contest

BMW and Local Motors have come together to launch the Urban Driving Experience Challenge, which launches on 25 September. The contest challenges designers to create the premium vehicle features and functions that will shape the urban driving experience in 2025 and beyond. The Mega Cities of the future will offer a number a new challenges for the automotive industry, such as increasing urbanization, rapid population growth, changing infrastructures and environmental pollution.

Rolls Royce 102EX: Electric Phantom revealed

Electric Rolls Royce Phantom Rolls Royce has taken the wraps of its experimental electric Phantom at  Geneva – Rolls Royce 102EX –  and they certainly haven’t done things by halves. Rolls Royce engineers have taken the regular engine out of the Phantom and replaced it with a pair of electric motors rated at 145 kWh and possibly the biggest lithium-ion battery bank on four wheels. The Phantom EV uses five lithium-cobalt-manganese-oxide (or NCM) pouch cells which form the shape of the engine and live under the bonnet.