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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Eterniti Artemis racks up 5 sales at Beijing Motor Show

Eterniti Artemis - first sales at Beijing Despite a price tag of £250k, Eterniti says they have taken five orders for the Artemis SUV at the Beijing Motor Show. Eterniti Motors finally revealed their Artemis SUV at the Bejing Motor Show (that’s the Cayenne based Super SUV formerly known as the Eterniti Hemera), and it came with a whopping price tag of £250k. But despite that (or maybe because of it) the cost of the stand at Beijing seems to have paid off for Eterniti with the first five sales for the Super SUV being taken – four for the standard car at £210k plus tax and one for a completely bespoke version.

Bristol Cars goes Bust

Bristol Fighter - Bristol Cars are in Administration I know, you didn’t even know they still existed. They do, but for how much longer is anyone’s guess as Bristol Cars calls in the administrators. Which is a real shame; a proper, eccentric British car maker finding it impossible to make enough sales to pay the bills, when there seem to be enough batty billionaires to buy the worst atrocities the world’s pimpers can muster (much the same problem afflicted Overfinch).