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Ford Fiesta – Good. Fiesta advertising – not so good.
Thu, 10 Dec 2009The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.
MINI E – be a UK tester
Sat, 29 Aug 2009MINI are looking for field testers in the UK to trial the MINI E But don’t think it will be a freebie. It may be far more advantageous to MINI than the Test Driver, but MINI are charging around $850 a month in the US for the privilege of testing the MINI E so, although MINI hasn’t released details of cost in the UK, you can bet it will be a similar amount. Still, people like to feel special, and an electric MINI is something ground-breaking.
Video: A look inside CATLY's studio walls and Toyota FT-1 concept development
Mon, 20 Jan 2014Motor Trend has taken a look inside the studio walls of CALTY to produce a documentary of the design development of a star of last week's Detroit auto show, the Toyota FT-1 concept. Toyota's Californian design studio has been responsible for some of the company's best recent work including the Lexus LF-LC concept. In this episode of Downshift, Motor Trend spoke to some of those behind the FT-1's design – Kevin Hunter, CALTY Research president, studio chief designer Alex Shen and William Chergosky, interior chief designer.