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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

One Lap of the Web: The LAPD gets a Gallardo and this Honda watches you

-- Combining Los Angeles' proud traditions of flashy cars and breathlessly exciting high-speed pursuits, the Los Angeles Police Department has picked up a sweet new ride: a Lamborghini Gallardo, which its Air Support Team has thoughtfully given a fresh coating of black-and-white. The Gallardo was donated by Nathalie and Travis Marg of downtown LA-based telecom company Light Source 1 Inc. as a charitable contribution, because a nice tax write-off is always more fun than the alternative -- dropping five figures and a firstborn son on a

Toyota's production iQ

By Guy Bird Motor Shows 06 March 2008 15:41 What’s new on Toyota’s Geneva Motor Show stand? The brand’s biggest news by far was the production iQ city car. The road-going iQ keeps almost all of the 2007 Frankfurt concept’s great packaging – half a metre shorter than a Fiat 500 at 2985mm – but still housing four seats, three for adults and one behind the driver for a child or luggage (there’s no conventional boot space).