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Mazda Furai concept: first official pictures
Wed, 09 Jan 2008By Ben Pulman First Official Pictures 09 January 2008 09:37 The new Furai is designed to blend the boundaries between road cars and race cars, according to Mazda. The Japanese company claims that on any given weekend there are more Mazdas and Mazda-powered cars pounding the racetracks of the USA than of any other make. And to celebrate this, and 40 years of the rotary engine, Mazda has given us the Furai concept.
College Exhibition: CCS - American Iron and Steel Institute project 2006
Wed, 20 Sep 2006Students from Detroit's College for Creative Studies and University of Michigan have unveiled the results of the 18th annual American Iron and Steel Institute (AISI) summer automotive design internship. Three engineering students joined three transportation design students to produce concept vehicles that targeted either Generation X, Baby Boomers and the Millennial generation. The concept vehicles embody leading-edge steel technology utilizing a flexible platform.
Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad
Tue, 28 Jan 2014When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.