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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

New Ford Focus ST (2012): The Video

2012 Ford Focus ST - Video below There’s nothing quite like signposting a new car well ahead of its reveal, and Ford are taking no chances on the 2012 Ford Focus ST with some teasers ahead of the Paris Motor Show reveal and a bit of detail at Paris. Even though the 2102 Focus ST won’t be ready to roll in to showrooms and out to customers for at least a year, we do have some gen on the oily bits. For example, we know thet the Volvo 2.5 litre lump that did sterling service in the old ST is being dropped in favour of the 2.0 litre EcoBoost.

Tesla Roadster Brabus – grab a drive

Pop along to MotorExpo in London this week and grab a drive in a Brabus Tesla Roadster And if you don’t mind a bit of a queue you’re in with a chance of doing what Boris Johnson did earlier this year – test drive the Tesla Roadster. Not only that, but you’ll go one better and get a go in the Brabus version. Tesla have turned up at the MotorExpo on a bit of a roll.