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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Nissan launches new model avalanche

Nissan president and CEO Carlos Ghosn plans 60 new models By Tim Pollard Motor Industry 14 May 2008 10:32 Nissan will launch 60 new products in the next five years, the company’s latest business plan reveals. And it'll need every new model it can lay its hands on, amid a profit warning and a 30 percent collapse in profits this year. The company certainly loves catchily titled grands projets; following hot on the heels of the Nissan Revival Plan, Nissan 180 and Value-Up, it’s now announced the Nissan GT 2012 plan – spelling out the company’s strategic aims for the next five years.

McLaren plan to make windscreen wipers obsolete

McLaren plan to make windscreen wipers obsolete Much of the ‘clunkiness’ in cars – stuff like wind-up windows and a cranking handle – have been made obsolete in cars as technology arrived to make things work better, but one thing that remains on modern cars from the dawn of the motoring age is the windscreen wiper. Invented by Mary Anderson in 1903 after she realised drivers of the first motor cars were having to lean out of the window in rainy conditions to see where they were going, it became a standard fitting on all cars within a few years. Windscreen wipers have certainly improved over the years as technology has developed, but they’re still basically a strip of rubber moving across the windscreen to clear rain.