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Goodwood Festival of Speed 2010 turns into a motor show

New car buyers will be able to test drive cars up Goodwood’s iconic hillclimb, as the Goodwood Festival of Speed expands for 2010. Organiser Lord March is adding an extra day – Thursday 1 July – which will be a ‘moving motor show’ for as many as 30,000 guests. But instead of supercars or F1 racers powering up the hill, it’ll be showroom metal-only on the Thursday.

BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Visionary tech

Ignore the marketers: There's nothing new under the technological sun. Cost and reliability concerns may have hindered the early adoption of these auto-tech breakthroughs, though you'd never know it based on their present-day ubiquity. 1941: Crossovers The combination of a fully enclosed, carlike body and all-wheel-drive underpinnings got its start with the Volkswagen Type 87 Kommandeurwagen.